Chapter 9 - The Kama Sutra of Marketing: Five Basic Positions

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How many ways can you cook an egg?

Hardly where my mind was going after reading such an evocative chapter heading. But it turns out this question is a perfect frame for the content you are about to receive.

In our last discussion, the end of the chapter felt like a place to stop and sort out our Legend Platform work so far. Chapter 9 is all about looking at our results through a fresh pair of eyes. Part of seeing with fresh eyes is plugging our results into a different model allowing us to observe where we may need a little more work or where opportunity exists to maximize profitability we didn't realize was there.

Ben Mack expertly moves the reader toward clarity on work already done. No new elements are here. New perspectives? Yes. New feelings? Yes. New income streams? Look for the possibilities.

Invest your time and energy in doing the work outlined in this chapter. Test and test again. Due diligence is rewarded. Prove it to yourself.

How many ways can you cook an egg?

Updates on Ben's work are always available by going to ThinkTwoProductsAhead.com , entering your name and a valid e-mail address and pushing a button. Easy? Yes. While you're there, pick up your copy of Think Two Products Ahead and join the conversation.

Included in this post (below) is the streaming audio for the unedited recording this episode evolved from. A short lesson in Podcasting with content for chapter 9 and chapter 10. Enjoy.

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