In Motion With Your Brand Essence II

Part 1

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30:18

Part 2

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29:54

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Working through to your Brand Essence may be an excuse for good conversation as well as an essential component for the Legend Platform for your business. This episode of Think Two Products Ahead Forum Talk demonstrates both.

Take action and start your Legend Platform now. Nothing will bring results faster than grabbing your favorite pen, a sheet of paper or two and exploring the possibilities with like minded entrepreneurs . Swap a few ideas about your respective adventures on the journey and observe what shows up.

The process Ben describes is as simple as that. The work you do to move through the process is not. Do you want to get this right or settle for fluff and do the work again many times over?

Always ask a better question.

Of course all of this comes from the assumption that you have the book. If not, go pick it up. All of the steps are outlined at the end of each chapter. Do the exercises and I guarantee your Brand Essence will magically appear right before your eyes.

Fnords too? Yes, but no Hocus Pocus, no Abra Ca Dabra, no Presto Chango.

(Where's a Magician when you need him?)