In Motion With Your Brand Essence

Part 1

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28:20

Part 2

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28:32

Click once on the Part 1 player to power it up. Now click once more on the arrow to play or pause. Finish with Part 1 and repeat the steps for Part 2.

Our In Motion conversation continues with the focus on Brand Essence.

Discovering your unique Brand Essence is essential for implementing branding that actually works for your business. Ben's Legend Platform process described in Think Two Products Ahead must include this essential piece of the puzzle.

Leveraging branding without the part which makes your heart sing about the heroics of your customers is an exercise in futility.

It's action without a profitable result.

Similar to using a bow and arrow and trying to hit a three inch (3") bulls eye a hundred yards away in pitch darkness while blindfolded.

You can shoot arrows until your arms feel like they're going to fall off and when the sun comes up, you'll see a lot of arrows. Few if any though will be close to the target and it's very unlikely any will be close to the bulls eye at all. Your results will speak for themselves.

Two members of ThinkTwoProductsAhead.Ning joined the discussion and contributed for your listening pleasure. Learning with like minded entrepreneurs in this community is a pleasure.

By sharing our experiences, we each learn and come away with knowledge to apply to our own profitable results. Thank you Dr. Roseanne D'Ausilio and Dawn-Marie Cook for the spirit each of you bring to the conversation.

Learn about Roseanne's work here: Human-Technologies.com

Learn about Dawn-Marie's work here: Parent.Family-Rx.com

Purchase Ben Mack's Amazon #1 Business Best Seller, Think Two Products Ahead , and join the conversation today.