Chapter 6: What's a Brand Essence?

Part 1

powered by ODEO
25:37

Part 2

powered by ODEO
25:52

Click one time on the ODEO player for Part 1 to power it up. Now click on the arrow to play or pause. Repeat for the Part 2 player.

Chapter discussions continue with Ben Mack and the lessons in profitability are ringing in my ears. After being involved with a book launch of monumental proportions, Ben continues to do the things he does best. Creating valuable content for the readers of Think Two Products Ahead and talking about (and acting on) generating revenue with the content you produce.

Ben is doing his Legend Platform magic with Brad Fallon and promoting the book on a virtual book tour that's taking him around the world. An example is being set for all of as authors and would be authors of taking the promotional high road and getting in the trenches to get the job done.

Listen to this call and you'll hear about lions and tigers and bears? Oh my no, but you will learn about rabbits, elephants, dogs and dragons and what each represents in the world of advertising. What does that mean for your business? Listen to find out and add your comments here.

Watch for the next discussion coming soon to a blog space near you.