... 5-4-3-2-1 Launch!

On Monday at 12:01 am EST, Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack was officially released by Wiley.

By 3:20 pm EST on the same day, Ben's brilliant book hit #1 on the Amazon Business Best Seller list. Never published and promoted a book myself but that seems damned impressive to me.

Goal achieved? Not yet. Let's keep ringing those bells and drive this book to the top on Amazon's Overall Best Seller list (#5 as of this post) as well as the Wall Street Journal's own Best Seller list.

Have you finished your holiday shopping for 2007 yet? No? Perfect. Buy a case or two of Ben's book and give them to all your advertising and marketing friends and enemies.

Be warned though, Think Two Products Ahead by Ben Mack is pissing off advertising agencies because secrets are revealed. Secrets those agencies have invested millions of dollars in to keep them secret.

We also have a playground for the readers and fans of Ben's work. Go to , ThinkTwoProductsAhead.Ning.com and start a conversation. Guaranteed it's a community growing and probably unlike any other space you've ever been a part of. And it's free.

No post this week from our chapter discussion group, but here's a treat from our playground...



Enjoy!