Chapter 9 - The Kama Sutra of Marketing: Five Basic Positions

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How many ways can you cook an egg?

Hardly where my mind was going after reading such an evocative chapter heading. But it turns out this question is a perfect frame for the content you are about to receive.

In our last discussion, the end of the chapter felt like a place to stop and sort out our Legend Platform work so far. Chapter 9 is all about looking at our results through a fresh pair of eyes. Part of seeing with fresh eyes is plugging our results into a different model allowing us to observe where we may need a little more work or where opportunity exists to maximize profitability we didn't realize was there.

Ben Mack expertly moves the reader toward clarity on work already done. No new elements are here. New perspectives? Yes. New feelings? Yes. New income streams? Look for the possibilities.

Invest your time and energy in doing the work outlined in this chapter. Test and test again. Due diligence is rewarded. Prove it to yourself.

How many ways can you cook an egg?

Updates on Ben's work are always available by going to ThinkTwoProductsAhead.com , entering your name and a valid e-mail address and pushing a button. Easy? Yes. While you're there, pick up your copy of Think Two Products Ahead and join the conversation.

Included in this post (below) is the streaming audio for the unedited recording this episode evolved from. A short lesson in Podcasting with content for chapter 9 and chapter 10. Enjoy.

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In Motion With Your Brand Essence

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Our In Motion conversation continues with the focus on Brand Essence.

Discovering your unique Brand Essence is essential for implementing branding that actually works for your business. Ben's Legend Platform process described in Think Two Products Ahead must include this essential piece of the puzzle.

Leveraging branding without the part which makes your heart sing about the heroics of your customers is an exercise in futility.

It's action without a profitable result.

Similar to using a bow and arrow and trying to hit a three inch (3") bulls eye a hundred yards away in pitch darkness while blindfolded.

You can shoot arrows until your arms feel like they're going to fall off and when the sun comes up, you'll see a lot of arrows. Few if any though will be close to the target and it's very unlikely any will be close to the bulls eye at all. Your results will speak for themselves.

Two members of ThinkTwoProductsAhead.Ning joined the discussion and contributed for your listening pleasure. Learning with like minded entrepreneurs in this community is a pleasure.

By sharing our experiences, we each learn and come away with knowledge to apply to our own profitable results. Thank you Dr. Roseanne D'Ausilio and Dawn-Marie Cook for the spirit each of you bring to the conversation.

Learn about Roseanne's work here: Human-Technologies.com

Learn about Dawn-Marie's work here: Parent.Family-Rx.com

Purchase Ben Mack's Amazon #1 Business Best Seller, Think Two Products Ahead , and join the conversation today.

In Motion With the Legend Platform

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Departure from the usual can be a powerful teacher. Listen to this Forum Talk episode about applying the Legend Platform Ben describes and outlines in detail on the pages of Think Two Products Ahead.

Walt Laurel, one of three people currently licensed by Ben to facilitate and coach groups and individuals about Legend Platform branding and Irwin Glenn, social network community expert and trusted advisor to Ben, demonstrated briefly what goes into developing a Legend Platform.

Two volunteers from the our online community raised their hands and took advantage of the opportunity to take a few steps closer to their own Brand Essence.

Is that all there is to it?

No not at all. Your hearing a couple of very short focused examples of how to discover a Legend Platform. This is only a taste of the work required to get to the core of your own Brand Essence.

However, once the work is complete on your Legend Platform, you'll have a Brand Essence for your business that will last for life of the business. Do the work one time and enjoy the rewards for many years to come.

Special thanks to:

Juanita Bellevance MarketingFunnelResults.com
Dr. Bruce Eichelberger, OMD RenoAlternativeMedicine.com
Irwin Glenn ThinkTwoProductsAhead.Ning.com
Walt Laurel LaurelConsultingGroup.com

Click ThinkTwoProductsAhead.com to join Ben's subscriber list and pick up your copy of Think Two Products Ahead right now. The mouths you feed will be glad you did.

Forum Talk: Chapter 7 With Ben Mack

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Ben talks about the essence of Legend Platform branding and making your customer the hero of the story in this discussion. What he refers to as being on a "soap box" is evidence of the expertise brought to the stage from someone who walks the talk. When a person lives the story and eats, sleeps and breathes the content of Think Two Products Ahead the way Ben Mack does you listen.

People who are serious about profitability and want to exploit Legend Platform branding in their own business do more than listen. They learn and take massive action on what they learn. Are you listening? Are you learning? Are you in motion or only thinking about moving?

Resources mentioned are plentiful. Of particular note is a reference to Blair Warren and The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding. Blair's course has been causing quite a stir since it was released in 2005. Pick up the course as a freebie by putting yourself on Blair Warren's subscriber list at BlairWarren.com .

You're learning magic. Prepare yourself for accelerated growth. Buckle up and breathe.