Chapter 5 Discussion: Another Point of View
Part 1
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32:24
Part 2
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32:13
Click on the "Part 1' player one time to power it up. Now click the arrow button to play or pause. Repeat the steps to listen to "Part 2".
This latest episode brings another point of view to Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.
Our discussions usually have Ben as the VIA (Very Important Author) talking about his newest book and working with participants on the exercises at the end of each chapter. However these recordings bring a fresh voice and another point of view to the conversation.
Irwin Glenn, a long time student of Ben's work and the developer of the zero cost "playground" at ThinkTwoProductsAhead.Ning.com , joined us to share his expertise. Irwin masterfully presented how Think Two Products Ahead and the Legend Platform added value to the work he does with NavAgility.com (Yes, irwin is a busy guy, most successful people are.)
Listen in and post a comment or question. Better still go to the "Ning" space mentioned earlier and join the conversation. Time and energy are your only investments there and you'll meet some amazing people. Guaranteed.
Where's Ben? You might think he is lounging on the beach enjoying salubrious success (always wanted to use that word). Nope. Seems that even when you land a publishing deal with a major publisher like Wiley, you've still got to do all the marketing work. Publishers are not in the marketing business.
Ben will return soon and as new chapter discussions are completed, the recordings will be posted right here... among other places.
Meanwhile, go get Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.
Get on the subscriber list at ThinkTwoProductsAhead.com and you will instantly go to the Amazon page to purchase. Let's sell out the first printing before the official January 29 release. (Wiley will make more).
powered by ODEO
32:24
Part 2
powered by ODEO
32:13
Click on the "Part 1' player one time to power it up. Now click the arrow button to play or pause. Repeat the steps to listen to "Part 2".
This latest episode brings another point of view to Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.
Our discussions usually have Ben as the VIA (Very Important Author) talking about his newest book and working with participants on the exercises at the end of each chapter. However these recordings bring a fresh voice and another point of view to the conversation.
Irwin Glenn, a long time student of Ben's work and the developer of the zero cost "playground" at ThinkTwoProductsAhead.Ning.com , joined us to share his expertise. Irwin masterfully presented how Think Two Products Ahead and the Legend Platform added value to the work he does with NavAgility.com (Yes, irwin is a busy guy, most successful people are.)
Listen in and post a comment or question. Better still go to the "Ning" space mentioned earlier and join the conversation. Time and energy are your only investments there and you'll meet some amazing people. Guaranteed.
Where's Ben? You might think he is lounging on the beach enjoying salubrious success (always wanted to use that word). Nope. Seems that even when you land a publishing deal with a major publisher like Wiley, you've still got to do all the marketing work. Publishers are not in the marketing business.
Ben will return soon and as new chapter discussions are completed, the recordings will be posted right here... among other places.
Meanwhile, go get Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.
Get on the subscriber list at ThinkTwoProductsAhead.com and you will instantly go to the Amazon page to purchase. Let's sell out the first printing before the official January 29 release. (Wiley will make more).
posted by Mark Horn at 9:02 AM
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