Chapter 10: Framing to the Right Target Audience

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"Framing is about packaging ideas to make them more compelling to your target audience" -- Ben Mack

Of politics and with regards to direct response marketing, framing to your target audience is critical. Your success depends on knowing the target you are aiming at and delivering a properly framed and tested message to your audience.

Borrowing a quote from the arena of politics (an industry totally dependent on proper framing) says it all...

"Military strategists know that most battles are won before the first shot is fired-by the side that determines where, when and how an engagement is fought... Political professionals call the act of defining the terrain of engagement 'framing the debate' " -- James Carville and Paul Begala

One of the references Ben shares in our conversation is for Blair Warren and The One-Sentence Persuasion Course . Blair's work is superb in framing and persuasion. Check out his valuable free course today.

Chapter discussions will continue with the author of Think Two Products Ahead after the Legend Platform In Motion posts coming soon to a blog near you.