Wednesday, February 14, 2007

Forum Talk: Chapter 7 With Ben Mack

Part 1

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27:23

Part 2

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27:32

Click one time on the Part 1 player to power it up. Now click on the arrow to play or pause. Repeat to listen to Part 2.

Ben talks about the essence of Legend Platform branding and making your customer the hero of the story in this discussion. What he refers to as being on a "soap box" is evidence of the expertise brought to the stage from someone who walks the talk. When a person lives the story and eats, sleeps and breathes the content of Think Two Products Ahead the way Ben Mack does you listen.

People who are serious about profitability and want to exploit Legend Platform branding in their own business do more than listen. They learn and take massive action on what they learn. Are you listening? Are you learning? Are you in motion or only thinking about moving?

Resources mentioned are plentiful. Of particular note is a reference to Blair Warren and The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding. Blair's course has been causing quite a stir since it was released in 2005. Pick up the course as a freebie by putting yourself on Blair Warren's subscriber list at BlairWarren.com .

You're learning magic. Prepare yourself for accelerated growth. Buckle up and breathe.

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