Chapter 3 Forum Call with Ben Mack

Part 1 19:05

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Part 2 21:07

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Part 3 18:48

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Click once on the ODEO player for Part 1 to turn it on then click on the arrow to play or pause. Repeat for Part 2 and Part 3.

Join us on the Forum for conversation and a schedule of upcoming calls and events. Visit ThinktwoProductsAhead.com and have Ben Mack delivered directly to your inbox.

Chapter 2 of Think Two Products Ahead starts getting into the real core of what Ben is communicating. With branding definitions clearly demolished and brilliantly re-framed, Ben speaks from the perspective of "been there, done that, got the t-shirt".

Questions remain to be asked of chapter 2. Please do so by clicking "comments" and asking a "question". Audio for chapter 2 is in editing. In the meantime listen to chapter 1 again.

Juanita, your comments from the chapter 2 post are appreciated and full of energy. Very cool.

May I ask you and everyone to share one questions you each asked yourself through chapter 1 or chapter 2? What question helped you "get iT"? What is not landing yet?

We begin now with chapter 3 and I'm curious how this chapter will tie back to 1 and 2. Wondering too how the chapter 3 exercises add to the inventory started with the other
exercises.

Ask your "questions" for chapter 3 at "comments". Pretend it reads as "questions". Pay no attention to "comments".

Is it true? Are there any wrong questions that can be asked?