IN THE MEAN TIME"Creating loyalty beyond reason and moving from irreplaceable to irresistible is job number 1 for all marketers today. Ben's book will help you get there."
Kevin Roberts, CEO Saatchi & Saatchi Worldwide
“Think Two Products Ahead is the Holy Grail of Branding, Advertising and Creativity; don’t spend another dime on advertising until you read this book. Ben Mack has written a masterwork that uncovers the truth and shows you how to create brands that people will buy with predictable regularity.”
-Dave Lakhani
Author of Persuasion: The Art Of Getting What You Want & The Power Of An Hour
"Wow! It’s good…I could write 156 pages of praise for your insight and writing ability, but I have to tackle updating 356 pages of Guerrilla Marketing so I kept it terse.”
-Jay Levinson
"For a guy like me who used to absolutely, positively hate branding, this book is a revelation. Finally, a clear-cut confessional from someone who has actually worked in the deep carpets with the guys and guyettes in the designer suits. But Ben generously goes beyond the Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins have been running on businesses for years)... and tells you what's good about branding, and how you can cash in on it for your business. I mean exactly, step-by-step. If you are in business and you have anything to do with marketing, you need this book."
David Garfinkel
Author, "Advertising Headlines That Make You Rich"
"Some people think the best books are those that are so exciting you can't put them down. Wrong. The best books are those that are so exciting you must put them down. Every few pages they stir up a fury of ideas in your head and you're compelled to put the books down and put the ideas into action. For me, Think Two Products Ahead is one of these books. I lost track of how many times I had to put it down. But every time I did, I came up with gold."
Blair Warren
Television producer
“Ben Mack has written the most important book about branding to date. A dirty word to some, an overused word to others....Mack shows you how to make sure that YOUR customers BUY from YOU again. And that we can all agree is important. I've never seen a book that so clearly and concisely reveals the step by step process of branding and making the next sale. Thinking Two Products Ahead is something the finest entrepreneurs have done for decades...and there have been precious few who persistently think like this in the 21st century. If you want to make the next sale...and the next one after that, this book is the best investment you will ever make.”
--Kevin Hogan, Psy.D., author of The Psychology of Persuasion and, The Science of Influence.
"Ben Mack’s take on branding makes so much more sense to me than what I’ve seen. After reading other books on branding, I’ve always been left with the feeling of, ‘Okay…uh…what do I really do now?’ The words sounded good, but that’s all there seemed to be. Now, I understand that the problem wasn’t me."
Philip M. Hamilton, CPA/ABV, CBA, CM&AA, CFE
President, Hamilton Business Group, Inc.
"Ben Mack brought me down to earth, opened my eyes, and gave me volcanic insight with a single paragraph.”
Howard Bloom
Author, Global Brain
Celebrity Maker: Madonna, Joan Jett, John Cougar Mellencamp among others
"Ben Mack stole my material!!! Okay, I gave him permission. Wow! In a single chapter he accurately depicts how I get people to quadruple the quantity of ideas they produce. Then Ben goes on to give away the store, explaining how to quickly improve ideas and sort for profitability...I couldn't believe Ben was attempting to teach so much in so few pages but damn, he did it! Think Two Products Ahead is the most accessible approach to a sustainable business: making innovations relevant to your existing customers as you broaden your customer base. This book is money!"
--Harry Vardis,
President, Creative Focus, Inc.
Author, Potatoes? Not Yet.
"Dude, everything you touch is good. Thank you for publishing your branding scheme so my new agency doesn't have to BS our way through some phony proprietary system. You saved us a lot of wasted time and energy. Small agencies everywhere should be thanking you."
--Jared Scott
Managing Director
Stick and Move Advertising
“I will recommend one book on marketing and Think Two Products Ahead is it…easy to apply, yet profound, remarkable! The impact on my business will be real magic. I wish this book was around when I began in business. I thoroughly enjoyed Think Two Products Ahead and will be using the contents.”
Adam Eason, Author of The Secrets of Self-Hypnosis.
