Chapter 8: Extracting a Brand Essence
Part 1
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23:00
Part 2
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23:00
Click one time on the ODEO player for Part 1 to activate. Now click on the arrow to play or pause. Repeat. Repeat. Repeat.
I feel better now. Thank you.
In discussion of clarities and karmic adventures the flavor has changed for the moment(s). May I have a taste? A pink spoon if you please.
Extracting a Brand Essence becomes the stopping point for review. Thank you Irwin. Finding ourselves (my self, myself) at the begining to work through the exercises again with a fresh mind and a newer understanding. Do you feel two products ahead? Exactly.
"can the number 23 help us
make money today? yes...
if you become a 23rdian we'll let
you in on the biggest secret of
modern advertising... we'll teach
you Direct Response Branding
David Garfinkel explains the details
very clearly right here..."
Direct Response Branding
NOTICE: Check your copy of Think Two Products Ahead and see if there's a blank page at the end of the chapter. If you have a blank page, you may have already won. Don't get to excited though. It's not the golden ticket to Wonka's confectionery but it is the ticket worth more than all the riches in Babylon. It's your ticket to life long profitability in your business.
By this point in the book I'm sure you know your Brand Essence like the heart beating in your chest. Or the possibility exists you're more confused than ever and your business looks and feels very much like it did.
Would you like to know why?
Listen to the conversation and plan on being present for the next one... You're learning magic or you are watching others learn magic. Is there gold in your purse and pocket?
"yes, you can be the first to learn
our powerful technique which destroys
resistance and is so powerful the FBI
are reading my emails
can you exploit the THE NUMBER
23 to deepen your relationship with
your most profitable customers? yes...
this email will have a higher
open rate because I put the
NUMBER 23 in the subject
if you haven't seen an ad for
Jim Carrey's new movie then
you might not be watching TV
how can we profit from the number 23?
1) Leverage hype of movie
2) Make Michael Jordan references (his number was 23)
3) Consistently send out emails on the 23rd
4) Delve into the metaphysical side of 23
Some say that metaphysics are dangerous..."
"Those who play with the devil's toys
will be brought by degrees to wield
his sword."
R. Buckminster Fuller
Forgive me. I led you down a path only to bring you full circle and begin right where we're back at. Curious enough to listen to Ben? Go ahead and listen. Listen now. You'll feel better too.
My bus is waiting and I think an icon just left Chicago. 23 hours have passed since my last (fill in the blank with your preferred carnal pleasure) __________ and I'm going to Get Forgiven before it's forced on me.
Quoted text was swiped from Ben's email.
powered by ODEO
23:00
Part 2
powered by ODEO
23:00
Click one time on the ODEO player for Part 1 to activate. Now click on the arrow to play or pause. Repeat. Repeat. Repeat.
I feel better now. Thank you.
In discussion of clarities and karmic adventures the flavor has changed for the moment(s). May I have a taste? A pink spoon if you please.
Extracting a Brand Essence becomes the stopping point for review. Thank you Irwin. Finding ourselves (my self, myself) at the begining to work through the exercises again with a fresh mind and a newer understanding. Do you feel two products ahead? Exactly.
"can the number 23 help us
make money today? yes...
if you become a 23rdian we'll let
you in on the biggest secret of
modern advertising... we'll teach
you Direct Response Branding
David Garfinkel explains the details
very clearly right here..."
Direct Response Branding
NOTICE: Check your copy of Think Two Products Ahead and see if there's a blank page at the end of the chapter. If you have a blank page, you may have already won. Don't get to excited though. It's not the golden ticket to Wonka's confectionery but it is the ticket worth more than all the riches in Babylon. It's your ticket to life long profitability in your business.
By this point in the book I'm sure you know your Brand Essence like the heart beating in your chest. Or the possibility exists you're more confused than ever and your business looks and feels very much like it did.
Would you like to know why?
Listen to the conversation and plan on being present for the next one... You're learning magic or you are watching others learn magic. Is there gold in your purse and pocket?
"yes, you can be the first to learn
our powerful technique which destroys
resistance and is so powerful the FBI
are reading my emails
can you exploit the THE NUMBER
23 to deepen your relationship with
your most profitable customers? yes...
this email will have a higher
open rate because I put the
NUMBER 23 in the subject
if you haven't seen an ad for
Jim Carrey's new movie then
you might not be watching TV
how can we profit from the number 23?
1) Leverage hype of movie
2) Make Michael Jordan references (his number was 23)
3) Consistently send out emails on the 23rd
4) Delve into the metaphysical side of 23
Some say that metaphysics are dangerous..."
"Those who play with the devil's toys
will be brought by degrees to wield
his sword."
R. Buckminster Fuller
Forgive me. I led you down a path only to bring you full circle and begin right where we're back at. Curious enough to listen to Ben? Go ahead and listen. Listen now. You'll feel better too.
My bus is waiting and I think an icon just left Chicago. 23 hours have passed since my last (fill in the blank with your preferred carnal pleasure) __________ and I'm going to Get Forgiven before it's forced on me.
Quoted text was swiped from Ben's email.
posted by Mark Horn at 10:19 PM
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