In Motion With the Legend Platform

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Departure from the usual can be a powerful teacher. Listen to this Forum Talk episode about applying the Legend Platform Ben describes and outlines in detail on the pages of Think Two Products Ahead.

Walt Laurel, one of three people currently licensed by Ben to facilitate and coach groups and individuals about Legend Platform branding and Irwin Glenn, social network community expert and trusted advisor to Ben, demonstrated briefly what goes into developing a Legend Platform.

Two volunteers from the our online community raised their hands and took advantage of the opportunity to take a few steps closer to their own Brand Essence.

Is that all there is to it?

No not at all. Your hearing a couple of very short focused examples of how to discover a Legend Platform. This is only a taste of the work required to get to the core of your own Brand Essence.

However, once the work is complete on your Legend Platform, you'll have a Brand Essence for your business that will last for life of the business. Do the work one time and enjoy the rewards for many years to come.

Special thanks to:

Juanita Bellevance MarketingFunnelResults.com
Dr. Bruce Eichelberger, OMD RenoAlternativeMedicine.com
Irwin Glenn ThinkTwoProductsAhead.Ning.com
Walt Laurel LaurelConsultingGroup.com

Click ThinkTwoProductsAhead.com to join Ben's subscriber list and pick up your copy of Think Two Products Ahead right now. The mouths you feed will be glad you did.

Chapter 8: Extracting a Brand Essence

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I feel better now. Thank you.

In discussion of clarities and karmic adventures the flavor has changed for the moment(s). May I have a taste? A pink spoon if you please.

Extracting a Brand Essence becomes the stopping point for review. Thank you Irwin. Finding ourselves (my self, myself) at the begining to work through the exercises again with a fresh mind and a newer understanding. Do you feel two products ahead? Exactly.

"can the number 23 help us
make money today? yes...

if you become a 23rdian we'll let
you in on the biggest secret of
modern advertising... we'll teach
you Direct Response Branding

David Garfinkel explains the details
very clearly right here..."

Direct Response Branding

NOTICE: Check your copy of Think Two Products Ahead and see if there's a blank page at the end of the chapter. If you have a blank page, you may have already won. Don't get to excited though. It's not the golden ticket to Wonka's confectionery but it is the ticket worth more than all the riches in Babylon. It's your ticket to life long profitability in your business.

By this point in the book I'm sure you know your Brand Essence like the heart beating in your chest. Or the possibility exists you're more confused than ever and your business looks and feels very much like it did.

Would you like to know why?

Listen to the conversation and plan on being present for the next one... You're learning magic or you are watching others learn magic. Is there gold in your purse and pocket?

"yes, you can be the first to learn
our powerful technique which destroys
resistance and is so powerful the FBI
are reading my emails

can you exploit the THE NUMBER
23 to deepen your relationship with
your most profitable customers? yes...

this email will have a higher
open rate because I put the
NUMBER 23 in the subject

if you haven't seen an ad for
Jim Carrey's new movie then
you might not be watching TV

how can we profit from the number 23?
1) Leverage hype of movie
2) Make Michael Jordan references (his number was 23)
3) Consistently send out emails on the 23rd
4) Delve into the metaphysical side of 23

Some say that metaphysics are dangerous..."

"Those who play with the devil's toys
will be brought by degrees to wield
his sword."
R. Buckminster Fuller

Forgive me. I led you down a path only to bring you full circle and begin right where we're back at. Curious enough to listen to Ben? Go ahead and listen. Listen now. You'll feel better too.

My bus is waiting and I think an icon just left Chicago. 23 hours have passed since my last (fill in the blank with your preferred carnal pleasure) __________ and I'm going to Get Forgiven before it's forced on me.

Quoted text was swiped from Ben's email.

Forum Talk: Chapter 7 With Ben Mack

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Ben talks about the essence of Legend Platform branding and making your customer the hero of the story in this discussion. What he refers to as being on a "soap box" is evidence of the expertise brought to the stage from someone who walks the talk. When a person lives the story and eats, sleeps and breathes the content of Think Two Products Ahead the way Ben Mack does you listen.

People who are serious about profitability and want to exploit Legend Platform branding in their own business do more than listen. They learn and take massive action on what they learn. Are you listening? Are you learning? Are you in motion or only thinking about moving?

Resources mentioned are plentiful. Of particular note is a reference to Blair Warren and The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding. Blair's course has been causing quite a stir since it was released in 2005. Pick up the course as a freebie by putting yourself on Blair Warren's subscriber list at BlairWarren.com .

You're learning magic. Prepare yourself for accelerated growth. Buckle up and breathe.

Chapter 6: What's a Brand Essence?

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Chapter discussions continue with Ben Mack and the lessons in profitability are ringing in my ears. After being involved with a book launch of monumental proportions, Ben continues to do the things he does best. Creating valuable content for the readers of Think Two Products Ahead and talking about (and acting on) generating revenue with the content you produce.

Ben is doing his Legend Platform magic with Brad Fallon and promoting the book on a virtual book tour that's taking him around the world. An example is being set for all of as authors and would be authors of taking the promotional high road and getting in the trenches to get the job done.

Listen to this call and you'll hear about lions and tigers and bears? Oh my no, but you will learn about rabbits, elephants, dogs and dragons and what each represents in the world of advertising. What does that mean for your business? Listen to find out and add your comments here.

Watch for the next discussion coming soon to a blog space near you.

#1 AMAZON Business Book

Wow! I'm so very grateful to my friends and family that supported me and helped bring this launch to a successful climax! Thank you.

You are kind to come here and check me out.

Now, if you haven't already bought your valentine a present, what better way to say "I love you" than with a book that will secure your future financial vitality.

Think Two Products Ahead makes a perfect Valentine's gift for your lover.

Here's to love,

Ben