... 5-4-3-2-1 Launch!

On Monday at 12:01 am EST, Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack was officially released by Wiley.

By 3:20 pm EST on the same day, Ben's brilliant book hit #1 on the Amazon Business Best Seller list. Never published and promoted a book myself but that seems damned impressive to me.

Goal achieved? Not yet. Let's keep ringing those bells and drive this book to the top on Amazon's Overall Best Seller list (#5 as of this post) as well as the Wall Street Journal's own Best Seller list.

Have you finished your holiday shopping for 2007 yet? No? Perfect. Buy a case or two of Ben's book and give them to all your advertising and marketing friends and enemies.

Be warned though, Think Two Products Ahead by Ben Mack is pissing off advertising agencies because secrets are revealed. Secrets those agencies have invested millions of dollars in to keep them secret.

We also have a playground for the readers and fans of Ben's work. Go to , ThinkTwoProductsAhead.Ning.com and start a conversation. Guaranteed it's a community growing and probably unlike any other space you've ever been a part of. And it's free.

No post this week from our chapter discussion group, but here's a treat from our playground...



Enjoy!

Chapter 5 Discussion: Another Point of View

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Part 2

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This latest episode brings another point of view to Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.

Our discussions usually have Ben as the VIA (Very Important Author) talking about his newest book and working with participants on the exercises at the end of each chapter. However these recordings bring a fresh voice and another point of view to the conversation.

Irwin Glenn, a long time student of Ben's work and the developer of the zero cost "playground" at ThinkTwoProductsAhead.Ning.com , joined us to share his expertise. Irwin masterfully presented how Think Two Products Ahead and the Legend Platform added value to the work he does with NavAgility.com (Yes, irwin is a busy guy, most successful people are.)

Listen in and post a comment or question. Better still go to the "Ning" space mentioned earlier and join the conversation. Time and energy are your only investments there and you'll meet some amazing people. Guaranteed.

Where's Ben? You might think he is lounging on the beach enjoying salubrious success (always wanted to use that word). Nope. Seems that even when you land a publishing deal with a major publisher like Wiley, you've still got to do all the marketing work. Publishers are not in the marketing business.

Ben will return soon and as new chapter discussions are completed, the recordings will be posted right here... among other places.

Meanwhile, go get Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.

Get on the subscriber list at ThinkTwoProductsAhead.com and you will instantly go to the Amazon page to purchase. Let's sell out the first printing before the official January 29 release. (Wiley will make more).

Chapter 4 and Much More

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Click once on the "Part 1" player to turn it on. Now click on the arrow to play and pause. Repeat the steps to listen to "Part 2". Kind of like "Rinse and Repeat".

Ben Mack sets the chapter 4 discussion from his new book Think Two Products Ahead on fire!

Listeners on the call were not only treated to discussion about the chapter, they were also allowed to take a brief glimpse into the marketing system of the soon to be released best seller. Brilliant.

Listen to what is given.

See what is to be seen.

If you're in business for yourself or supporting the causes you believe in, this is pure gold. Take what you hear and exploit all you see. Go to ThinkTwoProductsAhead.com , ignore the "Sold Out" and get in the conversation.

Chapter 5 recordings will be posted here when available.

Better yet, join us for the next call on Tuesday, January 22 at 8 pm EST/5 pm PST. Dial in number is 712-432-3000 and the VIP code to join the call is 220365. Be there a few minutes early and make your voice heard.

We will listen for you there.

Expansion!

With the release of Think Two Products Ahead by Ben Mack fast approaching, a new space is growing for readers and fans. Come on over and join in the conversations already starting and thriving at thinktwoproductsahead.ning.com .

Thanks to Irwin Glenn , we now have something that goes way beyond a typical forum experience. Very cool Irwin.

Watch for additions here (virtual mp3 players have been added for past posts) and come along with us. There's plenty of room!

Shhhhhhhhh! Do you smell that? Somebody is baking a bigger pie and there's a slice waiting just for you. Would you like ice cream with that?

Another Set of Eyes and Ears

Immerse yourself in some fresh (and very cool content) about Think Two Products Ahead by Ben Mack.

First, enjoy a short, riveting video promotional piece created by Andrew Jecklin for his interview with Ben. This film is important for anyone serious about being an entrepreneur on any level. In fact watch it several times. Andrew's message brings it home.

Click here to watch the show. Enjoy.

Next step, listen to Andrew as he interviews Ben from a natural, conversational and honest space. Content? Always. Great content? Absolutely.

Listen here... Andrew Interviews Ben Mack

A Quick Gratitude Post

Before the post for chapter 4, chapter 5 and chapter 6 show up, the giving of credit where credit is due is in order.

Juanita Bellavance, an entrepreneur and reader of Think Two Products Ahead, deserves recognition. She is responsible for contributing questions and comments on every post about the chapters of Ben's book so far. Thank you Juanita. Very cool.

Here are a few comments we're hearing from Juanita about the book from other places she lends her voice to...

"Are you enjoying Ben Mack's Think Two Products Ahead? For us at Audacious Enterprises the timing of being involved with this amazing book is perfect. It's helping us be more congruent in every step of our main product we've created."

"As I went through the Legend Platform steps it occurred to me there is a Legend Platform for my business as well as for my life (myself). It is helping me get to my own core essence which is what I bring to all that I do and which is what helps others know when I am "the one they are looking for!"

Here's a tip from Juanita that may help in your studies of the Ben's book...

"Yes, there is a lot to absorb with this information. I noticed the first time through each component or chapter, I felt slightly "lost" in what it was conveying.
Then, I discovered that by reading the chapter once just to get the gist of it, then reading it more intentionally and considering how it applies to our Marketing Funnel Results program. Then reading it a third time (Third Win) ...er third time is the win? ... :) no pun intended but still true... :

... on the third time through I write actual ways to apply what is said to our program literally.

Then, I complete the exercises included at the end of the chapter. (I use the word "complete" loosely as I do attempt to do the exercises - I do the best I can. Then later when my mind is fresh I try again. Ben Mack takes my thought processes to a new level so I have to keep coming back as my mental stamina runs short while developing strength for the power of what we are creating through this fabulous material!"

Juanita also has a couple of colleagues who are joining her in the conversation.

Kathy in Ohio says... "My head is spinning as I work on absorbing the information. It has been fun to imagine how to apply it and make this year amazing for all of us. I look forward to co-creating with all of you."

Nancy in California had this to say... "Yes, this is an amazing group on quite an exciting journey. My head is spinning...but I am hanging in there..it is better than Space Mountain!!"

Thanks to each of you for your contributions. Much appreciated.

Chapter 3 Forum Call with Ben Mack

Part 1 19:05

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Part 2 21:07

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Part 3 18:48

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Click once on the ODEO player for Part 1 to turn it on then click on the arrow to play or pause. Repeat for Part 2 and Part 3.

Join us on the Forum for conversation and a schedule of upcoming calls and events. Visit ThinktwoProductsAhead.com and have Ben Mack delivered directly to your inbox.

Chapter 2 of Think Two Products Ahead starts getting into the real core of what Ben is communicating. With branding definitions clearly demolished and brilliantly re-framed, Ben speaks from the perspective of "been there, done that, got the t-shirt".

Questions remain to be asked of chapter 2. Please do so by clicking "comments" and asking a "question". Audio for chapter 2 is in editing. In the meantime listen to chapter 1 again.

Juanita, your comments from the chapter 2 post are appreciated and full of energy. Very cool.

May I ask you and everyone to share one questions you each asked yourself through chapter 1 or chapter 2? What question helped you "get iT"? What is not landing yet?

We begin now with chapter 3 and I'm curious how this chapter will tie back to 1 and 2. Wondering too how the chapter 3 exercises add to the inventory started with the other
exercises.

Ask your "questions" for chapter 3 at "comments". Pretend it reads as "questions". Pay no attention to "comments".

Is it true? Are there any wrong questions that can be asked?

Chapter 2 Forum Call with Ben Mack

Part 1 20:22

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Part 2 19:53

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Part 3 23:08

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Since we're all reading and working on chapter two, use this space to ask the author your questions. Come on, I know you have a question or two.

Go to "comments" at the end of this post and ask away!

We will cover as many of your questions about chapter 2 on the Think Two Products Ahead Forum call Tuesday, January 2, 2007 at 8 PM EST (US) as possible.

Dial In: 712-432-3000

VIP Code: 220365

Replay for all forum calls will be posted when available.

Join us on the Think Two Products Ahead forum by visiting ThinkTwoProductsAhead.Ning.com for a schedule of upcoming forum calls and events.

Chapter 1 Forum Call with Ben Mack

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Since our last call where we started a discussion about the first chapter of Think Two Products Ahead, a few questions and observations came up for me.

When Ben writes "what you're going to do next appears to be different when you begin to think two steps ahead...", have any of you noticed yourselves radically thinking two steps ahead or just being more aware of how you think two steps ahead?

For me it was more awareness. I would like to hear from anyone who experienced a more radical shift with the "think two steps ahead..." in response to this post. Click on comments and let's hear your thoughts, ideas and opinions.

Branding emerges through this chapter and I've got to ask what your opinions of branding are and if chapter 1 gave you reason to revisit and question any beliefs you have about branding?

Kind of gave me a good feeling when what I believed about branding turned out to be wrong according to Ben's definition. Courage Mom.

Much of the coaching conversations Ben had with the study group focused on the exercise at the end of chapter one and answered what to do if you have know products of your own.

He also talked with us about how Think Two Products Ahead and the Legend Platform presented in the book may be applied to other parts of our lives such as relationships, spiritual pursuits and much more.

Our next Think Two Products Ahead forum call is Tuesday, January 2 2007. Chapter two is on the table for discussion and conversation. See the previous post for call details.

Ben also presents his Magic Tele-Seminar every Tuesday at 9 PM EST. Yes, a double dose of Ben Mack for your learning and listening pleasure this Tuesday at 8 PM and 9 PM EST (US).

Looking for more information about Ben and Think Two Products Ahead? Here a two ways. Visit ThinkTwoProductsAhead.Ning.com and join in the form conversation. Learn Magic of your own and have Ben's messages delivered to your inbox by clicking here .