Guerrilla Thinking & Jay Levinson

Guerrilla Marketing is a frame of mind. Jay Conrad Levinson popularized the term Guerrilla Marketing, but he attributes the term to somebody else. I don’t care who said the term first—Jay gave context to the term “Guerrilla Marketing” in the 14 million Guerrilla Marketing books sold in over 42 languages.

Most people engage his texts by looking for lists of tactics. In any of his Guerrilla Marketing books you’ll find such lists. Use these tools. However, the values behind the list construction may be the most valuable part of the Guerrilla Marketing.

I loved Levinson’s The Way of the Guerrilla and Levinson’s Guerrilla Creativity. These books don’t have the long lists of the tactics that his better selling books have. I’d like to suggest that every reader of Guerrilla Marketing will get better use out of Levinson’s tactics if they read Levinson’s philosophy. Guerrilla Marketing is a frame of mind, not saving money on a specific assignment, but about living a more effective life.

Work is one facet of life. Jay is a genius. One of the first things he figured out was that he didn’t want to work five days a week, see what I mean…Genius. If you have figured out that you don’t want to work 5-days-a-week-for-the-man then you’re a genius, too.

Guerrilla Marketing will help you with your corporate job. The Way of The Guerrilla helps you apply these philosophies to your entire life and create sustainable income outside of the traditional corporate structure.

It was Levinson’s approach to living and thinking that inspired me to write Think Two Products Ahead.

Thank you Jay!

Your friend and admirer,

Ben

P.S. I sent this as an email to Jay...If you want to say something nice to Jay or ask him a question, please post your comment below...In a week I'll ask him to take another look.

Runner-up prizes...

Here's some fun. Click on the word "fun". Where it says "Poker Without Cards" it is actually The Art Reid Story...This is what Joost read that allowed him to double his income. Seriously, this was the draft before Think Two Products Ahead. I know many folks have found this incredulous. It is true.

Jay Levinson invited me to write Guerrilla Branding. This book never made it past his agent. Last summer I took this book and gutted the contents and wrote about how I was promoting my book Poker Without Cards online. I included in this book the critical components of Legendary Branding. This is not an easy read. This book has none of the step-by-step instructions. However, it was downloaded quite a bit last summer.

Joost emailed me he was applying the techniques and discovering rapid results. I quickly finished TTPA and sent that to him...but the crux of his new perception were found in The Art Reid Story. The 5 winners are listed on the previous page.

5 Lucky People Will Win A Free Copy of The Think Two Products Ahead & Brand Incubator Package

What is your definition of branding?

Why do you deserve to win a free advance copy of Think Two Products Ahead, 6 weeks intense coaching in the Brand Incubator, and access to over 14 hours of expert audio interviews from the likes of David Garfinkel, Mark Joyner, Joe Vitale, Tellman Knudson, Kevin Wilke...and so many more.

Post your answers to the above two questions by clicking the (comments) link below.

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Game on

Today is the day.
T Minus Zero.
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